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Association Fruit Land arose as an unavoidable flow of the consciousness progress of Serbian fruit grower. In 2005 two cooperatives of the fruit producers decided to promote disposal of goods and became associated. Only ten months later five more cooperatives of the fruit producers (500 individual farms) joined the association which now makes FRUIT LAND-SERBIA.
In the meantime, all the members built up modern cold storage plants for storage of their products which are now mutually disposed on the market. Present productive capacities are 2000 ha of orchards (apple, peach, and plum). Apple represents the main product. The consume apple can be offered to the market in quantity of 20.000 t per year.

APPLE

Because of excellent geoclimatic position of our country the quality of the products from these terrains can be, doubtlessly, classified to the top quality ones (taste).
Nowadays markets require good styling of the product, so we decided to orient ourselves in following period to the customer and his requirements in order to call his attention not only to good look of our product but as well as to the quality of taste.
That is why our slogan is so simple – FEEL THE NATURE.

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